Base of the Pyramid: The World's Four Billion New Customers

The Base of the Pyramid (BoP) refers to the four billion people living in emerging economies. They are economically active as consumers, producers, employees and entrepreneurs.

At the same time, the BoP represents a blue ocean opportunity of more than US$5 trillion dollars, and tapping it would also mean improving quality of life for those most in need.

Themed
A Brave New Marketplace: Unleashing Opportunities at the Base of the Pyramid, the inaugural BoP World Convention & Expo is a unique forum that encourages key stakeholders from multiple sectors and industries to share knowledge, engage with issues and explore partnerships to bring sustainable and affordable solutions that could impact millions of lives.

In conjunction, an expo will be held to offer corporate participants a platform to provide holistic solutions, products and services for the consumers and entrepreneurs at the base of the pyramid.